Beanie Baby Offical Club
Ty has begun sending letters to qualified retailers for ordering the Official Beanie Baby Club Kits. Each kit contains the following: 136 Beanie Babies Official Stickers Beanie Babies Official Newsletter Official Charter Membership Gold Card Beanie Babies Official Checklist Certificate of Authenticity Cyrk Chosen to Launch Beanie Babies Official Club by Ty Inc.; Ty Warner Makes $10 Million Investment in Cyrk GLOUCESTER, Mass.--(BUSINESS WIRE)--Feb. 13, 1998--Cyrk Inc. announced today that it has completed a partnership agreement with Ty Inc. to develop the "Beanie Babies(R) Official Club " for the world's most popular line of plush collectible toys. In addition, Ty Warner announced that he had invested $10 million in Cyrk, based on his strong confidence in Cyrk's growth potential. Ty Warner, founder and chairman of Ty Inc. said, "When we decided to create the Beanie Babies(R) Official Club, we needed a partner that could add to our brand's exciting growth and could deliver a program from concept to execution. "Cyrk's breadth and depth of experience in working with powerful global brands was key. Today, all of our programs are very large and require a company that can execute in massive volumes. The Beanie Babies(R) Official Club will be an exciting new product for all of the Beanie Babies(R) fans and promises to be a big hit. My investment obviously demonstrates my confidence in Cyrk." Patrick D. Brady, president of Cyrk, said, "Working with Ty Warner and his team has led to the creation of a truly exciting club for Ty's loyal brand advocates. The Beanie Babies(R) Official Club kits will be available at loyal specialty retailers who have supported the Ty line of products. At these Beanie Babies(R) Official Headquarters, consumers will be able to purchase a membership kit, which includes the Official Beanie Babies(R) Charter Membership Card, the Official Beanie Babies(R) Checklist, the Official Beanie Babies(R) Newsletter, a complete set of Official Beanie Babies(R) Stickers, and a reply card for a personalized Official Certificate of Authenticity. The membership also entitles the buyer to a special gift- with-purchase, which will be a giant Official Beanie Babies(R) Playland Poster. "Ty's vigilant dedication to the quality of his products and to the creation of an exciting brand experience has led to the establishment of a mega-brand and a powerhouse company. Cyrk's experience with major corporations and the world's largest brands, as well as the fact that we have created the most successful loyalty programs in history, makes our relationship with Ty a formidable combination. Ty's current momentum can only be accelerated." "We believe we will achieve excellent results from the Beanie Babies(R) Official Club product and we look forward to a long and prosperous relationship with Ty Inc.," Brady concluded. Ty Inc. is the largest manufacturer and marketer of plush toys worldwide. Ty products include a full line of plush, Pillow Pals(TM), Attic Treasures(TM), as well as the collectible Beanie Babies(R). Ty products are sold in finer retail stores and are easily recognizable by the Ty red heart logo. Cyrk is a full-service promotional marketing company which provides agency services, and designs and develops high impact promotional products and programs. Founded in 1976 and based in Gloucester, Mass., Cyrk is a worldwide company with offices throughout North America, Europe and Asia.
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**GO TO**Kimberly's Beanie Baby Homepage:
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